Scalable Solutions for Amazon Sponsored Brands Campaign Creation, Analyzing Creative Elements, and Optimizing Performance

  • What Are Amazon Sponsored Brands?

    Sponsored Brands are Amazon ads that feature your brand logo, a custom headline, and up to three of your products. These ads appear on search results and help generate recognition for your brand and product portfolio. They can appear on top of, alongside, or within search results on both desktop and mobile.
  • How Kenshoo Ecommerce Helps

    In some systems, marketers can see a preview of an Amazon ad and the performance of that ad, but on different screens. One of the most compelling Sponsored Brands features for Kenshoo Ecommerce clients is the ability to view ad previews and performance side-by-side as well as the landing pages for the individual products in the same view. This subtle, yet powerful difference means that practitioners won’t have to bounce between pages when they want to see both. This dramatically helps speeds up the time it takes to holistically manage these multiple campaigns and conduct A/B testing.

How Sponsored Brands Create Value for Customers:

  • Reach Active Shoppers

    Sponsored Brands reach customers when they’re looking for what to buy. When Amazon shoppers click on your brand logo, they’re taken to a Store or custom landing page. When they click on a product, they’re taken to the product page.
  • Control Advertising Costs

    Ads are cost-per-click, so you pay only when customers click your ads. You control how much you spend by setting your budget and choosing how much to bid per click.
  • Build Brand Awareness

    Sponsored Brands appear in search results to help drive discovery of your brand. Use custom messaging to help shoppers see your brand the way you want it to be seen.

Kenshoo Ecommerce Features for Amazon Sponsored Brands

Automation

  • Set status of campaigns and keywords
  • Set budget for campaigns
  • Set bid for keywords
  • Set alerts (Notify Me)
  • Assign dimensions to profiles, campaigns, & keywords

Reporting

  • View all creative elements in a single view
  • All Amazon-specific reports
  • Campaign & keyword-level reporting
  • Campaigns & keywords scheduled reports
  • Dimensions & categories, segment by placement
On average, we've seen that linking your Sponsored Brands campaign to your Store page drives 22% higher return on your ad spend compared to linking to a product list page.

Amazon Internal Data, 2018