Connecting Facebook and AmazonFacebook Advertisers often drive their audiences to Amazon to purchase their products. With over 42% of purchases made on Amazon for products discovered on Facebook, the data backs up the strategy. The challenge for these advertisers is the limited visibility into what happened after the user clicks on their Ad.
Kenshoo bridges the gap between publishers by enabling Facebook advertisers to measure and optimize towards purchases made with Amazon conversion data. This gives advertisers more insight to maximize performance towards their Facebook campaigns that drive users to Amazon.
How Amazon Conversion Data Works in Kenshoo Social
User clicks on Facebook Ad with an Amazon.com or Amazon App destination URL.
User lands on the Amazon Store Page and makes a purchase.
Kenshoo identifies the action and reports back the actual Amazon conversions driven from Facebook Ads.
Gain Insights, Inform Optimizations and Enhance Performance with Kenshoo Social solutions
View your Amazon conversion and sales performance side by side with Facebook data and make optimizations.
Identify which Ad in any given Ad Set or Campaign drove purchases on Amazon.
Make optimizations based on your true Amazon conversion goals and not just vanity metrics.
Measure Amazon Conversions, Revenue, and ROAS from Facebook Ads to Amazon.com.
Bridging the Gap Between Facebook and Amazon to Increase Results for PMG
- Challenge: PMG needed to develop a more efficient way to measure the full-funnel impact of their ads on Facebook in addition to their correlation analysis. They were looking for a partner integration to expedite a holistic view and to measure the return on advertising within Amazon and Facebook.
- Solution: Through a unique integration with Amazon, Kenshoo provided granular data to PMG, enabling them to identify which ads led to a purchase and how much revenue their Facebook campaigns generated from Amazon sales.
Conversion Rate Increase
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