Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering!

Bully Pulpit Interactive (BPI) works on behalf of candidates, causes and corporations to reach specific audiences with a focus on individuals instead of broad demographics. Challenges for the BPI team included the inability to make quick budget adjustments to reach their clients’ CPA goals and the time spent on creating manual KPI reports.

Check out how Kenshoo empowered BPI to beat their CPA goal by 50%, while achieving their daily budget goals for the first time ever, and cut the time spent trying to reach a CPA goal for a client in half.