In today’s world, consumers expect things to be fast.
- 47% of consumers expect a web page to load in 2 seconds or less
- 40% of people abandon a website that takes more than 3 seconds to load
- A 1-second delay in page response can result in a 7% reduction in conversions
- If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year
In today’s Kenshoo Marketing Minute, Sr. Product Marketer, Sabina Warren discusses parallel tracking, a simple fix for a complex problem for search marketers.
For more information, read the blog post, Microsoft Advertising Knows: Speed Matters.