Kelly McGuigan, Director of Product Marketing, Kenshoo
Learn the top ways consumers find apps and the role Apple Search Ads plays in the discovery process. It might be the very best channel for app marketing.
A few months ago, we announced the general availability of Apple Search Ads on Kenshoo. We’ve seen clients have great success in that time, gaining greater visibility for their apps and driving downloads and in-app actions. If you have an app to promote and you’ve yet to invest in Apple Search Ads there’s something you should know: searching on the App Store is the number one way consumers find new apps.
According to App Store data, 70% of App Store visitors use search to find apps. In fact, 65% of all app downloads occur directly after a search on the App Store. This makes visibility in the App Store crucial to your success with iOS users. While there are other ways consumers can discover apps—for example, through recommendations from friends or family, online reviews, social media posts, news articles, or ads—searching on the App Store can’t be beaten.
It helps that Apple Search Ads is the only way to promote your app directly on the App Store, enabling customers to download in a single tap. And when consumers are actively searching within the App Store, they more than likely have a specific need or interest. Their action is signaling a very strong intent. What does that mean for app promoters? Very high conversion rates. Apple Search Ads has an average conversion rate of more than 50%, which can make your Cost Per Acquisition extremely efficient.
In the weeks ahead, we’ll dive deeper into Apple Search Ads, giving you tips and best practices to help you make the most of this highly effective channel. If you’d like to get started right away, contact us for a demo of Kenshoo Apps and we’ll help you make your app a success!
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