• Platform
    • Market Intelligence
      • Advanced Analytics
      • Category Insights
      • Integrations
    • Measurement and Testing
      • Incrementality Testing
      • Experiments
    • Activation and Optimization
      • Search Marketing
        • Kenshoo Search Overview
        • Features & Benefits
        • Search Case Studies
      • Social Media Marketing
        • Kenshoo Social Overview
        • Features & Benefits
        • Social Case Studies
      • Ecommerce Media
        • Kenshoo Ecomm Overview
        • Features & Benefits
        • Ecomm Case Studies
      • Consumer App Marketing
        • Kenshoo Apps Overview
        • Features & Benefits
        • Mobile App Case Studies
      • Multi-Location Marketing
        • Kenshoo Local Overview
        • Features & Benefits
        • Local Case Studies
  • 解决方案
    • Industry Solutions
      • CPG
      • 零售业
      • Agencies
      • 游戏行业
      • Finance
      • Multi-Location
      • Education
      • 消费者应用
      • 旅游业
      • 汽车
    • Department Solutions
      • Performance Marketing
      • Data and Analytics
      • Consumer and Market Insights
      • Product Innovation
      • Brand Marketing
  • 相关资源
    • Blog
    • Capabilities
    • Case Studies
    • Research and Reports
    • Quarterly Trends Research
    • Expert Conversations
  • Services and Support
    • Services
      • Expert Campaign Services
      • Custom Development
    • 支持
      • Client Onboarding
      • Education and Training
      • Developer Hub
  • Partners
    • Media and Retail Partners
    • Data Partners
    • System Integrations
    • Agencies
  • About Us
    • Our Story
    • Leadership
    • 职业机会
    • Locations
    • FAQ
    • Events
    • Press
    • News
Request a Demo
  • 简体中文
    • 英语
    • English, Australia
    • English, UK
    • English, Singapore
    • 葡萄牙语(巴西)
    • 法语
    • 西班牙语 (墨西哥)
    • 德语
    • 日语

Marketing In a Crisis: Local Advertising

Paul Grajek, Director of CS Operations @ Kenshoo

4月  07, 2020

Note to readers: This is the fourth in a series of posts offering some guidance for marketers during this global health crisis. 

Previous posts: 

Marketing in Crisis: Ecommerce Channel Ads

Marketing in a Crisis: Search Engine Marketing

Marketing in a Crisis: Social Advertising

crisis local

Local SMB’s are the bedrock of the American economy.

In the current environment, understanding how SMB advertising is adjusting to the impact of national and statewide shutdowns is crucial. Since the market impact of COVID-19, there have been a few trends unique to Local and SMBs that have emerged and require a different strategy than those of larger brands. 

In today’s installment of our Marketing in a Crisis series, we’re going to take a closer look at the Local SMB advertising landscape and how marketers might adapt their programs right now to shifting consumer behavior.

Local market shifts: turning the fleet in a storm

Local ad spending actually continued to increase through the middle of February where that of enterprise-level brands dipped much earlier in the month. 

There could be a few factors at play here. For starters, local brands have smaller teams and may take a bit longer to analyze and adjust strategy. With less money and time, smaller teams might be stretched thin and unable to act as nimbly as larger ones. Perhaps they were simply slower to react.

Another notion could be that the variety of verticals in the SMB space (retailers, dentists, lawyers, tradespeople, etc.) provided enough diversity to buffer Local advertising, compared to the difficulty larger companies have had through the past few months when entire segments of the market took big hits early on, ie. airlines, hospitality, restaurants, and entertainment. 

Below we can take a closer look at the differences in Search ad spending between Local advertisers and Enterprise in Q1:

Local vs Enterprise ad spending
Local vs Enterprise ad spending Q1 2020 (source = Kenshoo)

Local advertising tips during COVID-19 from our team

Many of our Kenshoo Local client success team are advertising practitioners and had these tips for you to consider during this time:

Adapt Your Plan

Modify current copy and messaging to reflect the current health situation. Send traffic to a temporary landing page specifically about COVID-19. Use that URL to build up a seed audience that you will use to remarket to later. Messaging specific to this event and demonstrating empathy to your customers could build positive sentiment for the brand.

Your KPIs may need to change. Click-through-rates are dropping along with CPMs while impressions are increasing. With so many people at home and on the internet—without necessarily a purchase in mind—you might be getting more clicks but a shrinking conversion rate. As other advertisers reduce spend, the auction prices fall, so CPCs and CPMs are lower in general right now.

Now is the time to circle the wagons and focus your ad strategy on brand building instead of those efficient CPAs; shifting from a tCPA goal to Maximize Clicks may be a more fitting bidding strategy. Adjusting your ad copy to drive traffic to your blog or lead forms instead of measuring call conversions could be a better objective if your storefronts have reduced or paused business hours. 

Build your audiences. Engage potential customers with your services in ways other than direct response. For example, try driving up your email lists or audiences now by attracting consumers with good content such as blog posts and tips and tricks. When the markets recover later this year, you will have a solid base of potential leads built up to begin outreach again to make your dollars count in what will be a very competitive market. 

Shift your funnel focus. A lot of people are at home right now. If they are going to make a purchase or use your service, they could be researching now with that free time. This would be a good time to focus up the funnel and build up the demand now that you will be able to convert in a few months. Targeting broader, but relevant, long tail keywords and using Google Affinity Audiences to drive customers to a lead form will allow you to build a Customer Match list to use later this year to encourage movement in the middle of the funnel. 

Get more Social in Local

More consumer downtime. Since COVID-19 arrived in the US, Facebook has seen a 70% increase in usage across its family of apps. There have never been more people out there viewing newsfeeds and ads. People that normally may skip your video ads or not view your stories ads might have the time to engage right now. 

Invest wisely. As a percentage of total Local ad spending, Social has begun to decline a few percentage points heading into the end of March. This is likely due to Social being seen as less of a direct response channel for Local advertisers. However, because audience sizes are growing, CPMs are going to drop as well.

This could be the right time for Small Businesses to enhance their SEM awareness with increased social reach or traffic objectives to build future customers. Using Social Ads to drive to your webpage and building Google remarketing audiences to target deeper intent allows both channels to work together to fill out the funnel.

A workforce at home. Things are changing rapidly in the market and looking quite different from week to week—and even day by day. Local marketers, whether they are SMB Agencies, multi-location national brands, or small businesses running their own ad strategy are going to have to find a way to weather this storm. In these times, in-house ad teams can rely on tech partners like Kenshoo to help them execute flawlessly. 

How can we help? You are not alone.

The Kenshoo family is rallying behind our client partners to find new ways to innovate and collaborate together so that none of us is alone in the coming weeks and months. 

Please reach out to learn more about how our Local Search platform can help you manage accounts at scale so you can spend more time planning for what’s ahead.    

Learn More About Kenshoo Local.

  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share via Email
  • Copy Link
    Copied!

Learn More About Kenshoo Local

Tags: Covid, Create, Facebook, Google, Local, Measure, Optimize, Plan, Research, Search, Social, Target, xTLx

Subscribe to Updates

[mc4wp_form id="40038"]
© 2021 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.
  • Platform
    • Market Intelligence
    • 搜索
    • Social
    • Ecommerce
    • Apps
    • Local
    • Navigator
    • Experiments
  • Industries
    • CPG
    • 零售业
    • Agency
    • 金融服务领域
    • 旅游业
    • Education
    • Multi-Location
    • 汽车
    • 游戏行业
    • 消费者应用
  • 相关资源
    • Blog
    • Capabilities
    • Case Studies
    • Reports and Research
    • Quarterly Trends
    • Expert Conversations
  • Support and Services
    • Expert Services
    • Custom Development
    • Client Onboarding
    • Training & Education
  • 公司
    • About
    • Partners
    • Events
    • Press
    • News
    • 职业机会
    • Locations
Privacy Preference

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

Save All

Save

Accept Only Essential Cookies

Manage Cookie Preferences

Cookie Details Privacy Policy

Privacy Preference

Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

Save All Save

Back Accept Only Essential Cookies

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Name
Provider Owner of this website
Purpose Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Cookie Name borlabs-cookie
Cookie Expiry 1 Year
Name
Provider Owner of this website
Purpose Stores the visitors' preferred language on the website.
Cookie Name language
Cookie Expiry Session
Name
Provider Owner of this website
Purpose Cookie is set on websites using Cloudflare to speed up their load times and for threat defense services. It is does not collect or share user identification information.
Cookie Name __cfduid
Cookie Expiry 4 weeks 2 days
Name
Provider Cloudflare
Purpose The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots.
Cookie Name __cf_bm
Name
Provider Owner of this website
Purpose WP Admin logged in cookie which is created dynamically.
Host(s) kenshoo.com/
Cookie Name wordpress_sec_
Name
Provider Owner of this website
Purpose Used on sites built with Wordpress. Tests whether or not the browser has cookies enabled
Cookie Name wordpress_test_cookie
Name
Provider Owner of this website
Host(s) auth0.kenshoo.comauth0.kenshoo.com
Cookie Name auth0, did_compat, _csrf, auth0_compat
Cookie Expiry 365

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Owner of this website
Purpose There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language.
Host(s) .ads.linkedin.com, .linkedin.com, .slideshare.net
Cookie Name lang
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose Cookie set by AddThis. These plug-ins allow you to set bookmarks or share interesting content with other users. The plug-ins allow you to interact with social networks and other users so that we can improve our services and make them more interesting for you as a user.
Host(s) .addtoany.com
Cookie Name uvc
Cookie Expiry 1 day
Accept
Name
Provider Owner of this website
Purpose This cookie allows Youtube to check for bandwidth usage.
Host(s) .youtube.com
Cookie Name VISITOR_INFO1_LIVE
Cookie Expiry 5 months 4 weeks 1 day
Accept
Name
Provider LinkedIn
Purpose Cookie from LinkedIn used by share buttons and advertising tags.
Host(s) .slideshare.net
Cookie Name bcookie
Cookie Expiry 2 years 11 hours 37 minutes 32 seconds
Accept
Name
Provider LinkedIn
Purpose Cookie from LinkedIn used by share buttons and advertising tags.
Host(s) .linkedin.com
Cookie Name lidc, li_sugr
Cookie Expiry 3 months
Accept
Name
Provider LinkedIn
Purpose Cookie from LinkedIn used by share buttons and advertising tags.
Host(s) .www.linkedin.com
Cookie Name bscookie
Cookie Expiry 2 years 11 hours 37 minutes 32 seconds
Accept
Name
Provider Owner of this website
Purpose This cookie name is associated with software from Canadian company Unbounce. The service allows site owners to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page.
Host(s) kenshoo.com
Cookie Name ubpv, ubrs, ubvs, ubvt, _sp_xxxxxxxxxx
Cookie Expiry 184 days
Accept
Name
Provider Owner of this website
Purpose This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie is generated when users are given a particular version of a page. This makes sure that users see the same variation that they earlier saw when they visited the page.
Host(s) kenshoo.com
Cookie Name _vis_opt_exp_n_combi
Cookie Expiry 2914416 days
Accept
Name
Provider simplybusiness.co.uk
Purpose simplybusiness.co.uk
Host(s) kenshoo.com
Cookie Name _sp_xxxxxxxxxx
Cookie Expiry 730 days
Accept
Name
Provider Owner of this website
Purpose This cookie aids in session for the Zendesk guide.
Cookie Name _help_center_session
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose Stores the current language.
Cookie Name _icl_*, wpml_*, wp-wpml_*, wp-rest-enabled-ping
Cookie Expiry 1 Day
Accept
Name
Provider Owner of this website
Host(s) kenshoo.com
Cookie Name email
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Host(s) comeet.co, comeet.com
Cookie Name visid_incap_, nlbi_#######, incap_ses_, referrer22_00a
Cookie Expiry 30 days

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Google LLC
Purpose Cookie by Google used to control advanced script and event handling.
Privacy Policy https://policies.google.com/privacy?hl=en
Host(s) .kenshoo.com
Cookie Name _ga,_gat,_gid
Cookie Expiry 2 Years
Accept
Name
Provider Hotjar
Purpose Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.
Host(s) kenshoo.com
Cookie Name _hjIncludedInSample
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose HandL UTM Grabber
Host(s) .kenshoo.com
Cookie Name handl_original_ref
Accept
Name
Provider Owner of this website
Purpose This cookie is set by Google Analytics it enables website administrators to track visitor behaviour. This particular cookie identifies the source of traffic so Google can tell site owners where the visitors came from when arriving on their website.
Host(s) .slideshare.net
Cookie Expiry 6 months 1 day 12 hours
Accept
Name
Provider Owner of this website
Purpose Used by Google Analytics. It controls the request rate
Host(s) .slideshare.net
Cookie Name __utmt
Cookie Expiry 10 minutes
Accept
Name
Provider Owner of this website
Purpose This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code. In older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors.
Host(s) .slideshare.net
Cookie Name __utmc
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose Used by Google Analytics to determine the sessions/visits.
Host(s) .slideshare.net
Cookie Name __utmb
Cookie Expiry 30 minutes
Accept
Name
Provider Owner of this website
Purpose This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is updated every time data is send to Google Analytics.
Host(s) .slideshare.net
Cookie Name __utma
Cookie Expiry 2 years
Accept
Name
Provider Owner of this website
Purpose HandL UTM Grabber
Host(s) .kenshoo.com
Cookie Name handl_url, handl_ref
Cookie Expiry 4 weeks 2 days
Accept
Name
Provider Owner of this website
Purpose HandL UTM Grabber - These cookies tell us from where the user entered the website.
Host(s) .kenshoo.com
Cookie Name handl_landing_page
Cookie Expiry 4 weeks 2 days
Accept
Name
Provider Owner of this website
Purpose These cookies tell us from where the user entered the website.
Host(s) .kenshoo.com
Cookie Name handl_ip
Cookie Expiry 4 weeks 2 days
Accept
Name
Provider Owner of this website
Purpose This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions.
Host(s) .kenshoo.com
Cookie Name _vwo_uuid_v2
Cookie Expiry 9 years 11 months 4 weeks 1 day
Accept
Name
Provider Owner of this website
Purpose This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie tests if the browser is set to allow cookies.
Host(s) .kenshoo.com
Cookie Name _vis_opt_test_cookie
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie distinguishes between new and returning visitors.
Host(s) .kenshoo.com
Cookie Name _vis_opt_exp, _vis_opt_s, _vwo_referrer, _vwo_uuid, _vwo_uuid_v2
Cookie Expiry 3 months 1 week 3 days
Accept
Name
Provider Owner of this website
Purpose Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
Host(s) .kenshoo.com
Cookie Name _hjid
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose This cookie is being set by Hotjar for performance and analytics purposes.
Host(s) .kenshoo.com
Cookie Name _hjAbsoluteSessionInProgress
Cookie Expiry 30 minutes
Accept
Name
Provider Google LLC
Purpose Cookie by Google used to control advanced script and event handling.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name _ga,_gat,_gid
Cookie Expiry 2 Years
Accept
Name
Provider Google LLC
Purpose Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name _ga, _gat, _gid, _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx, utm_source, utm_term, utm_content, gclid, utm_medium, utm_campaign, ___utmvc
Cookie Expiry 2 Years
Accept
Name
Provider .slideshare.net
Purpose Collects data on the user’s visits to the website, such as which pages have been read.
Host(s) .slideshare.net
Cookie Name _uv_id
Cookie Expiry 2 years
Accept
Name
Provider Visualwebsiteoptimizer
Purpose Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and w hat pages have been read.
Host(s) .kenshoo.com
Cookie Name _vwo_sn
Cookie Expiry 30 minutes
Accept
Name
Provider Visualwebsiteoptimizer
Purpose Collects data on the user's visits to the website, such as the number of visits, average time spent on the website and w hat pages have been loaded with the purpose of generating reports for optimizing the website content
Host(s) .kenshoo.com
Cookie Name _vwo_ds
Cookie Expiry 4 weeks 2 days 26 seconds
Accept
Name
Provider New Relic
Purpose This domain is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications.
Host(s) nr-data.net
Cookie Name JSESSIONID
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Purpose This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
Host(s) kenshoo.com
Cookie Name _gat_UA-nnnnnnn-nn
Cookie Expiry Session
Accept
Name
Provider Doubleclick
Purpose This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange
Host(s) doubleclick.net
Cookie Name test_cookie
Cookie Expiry Session

Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Owner of this website
Purpose This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
Host(s) pi.pardot.com
Cookie Name lpv67532
Cookie Expiry 30 minutes
Accept
Name
Provider pardot.com
Purpose The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s) .pardot.com, kenshoo.com, www2.kenshoo.com
Cookie Name visitor_id#
Cookie Expiry 9 years 11 months 4 weeks 1 day 24 seconds
Accept
Name
Provider Owner of this website
Purpose Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
Host(s) .youtube.com
Cookie Name YSC
Cookie Expiry Session
Accept
Name
Provider Youtube
Purpose Cookie which allows Youtube to track mobile devices based on GPS data.
Host(s) .youtube.com
Cookie Name GPS
Cookie Expiry 30 minutes
Accept
Name
Provider Scorecardresearch
Purpose Tracking cookie from Scorecardresearch. Used for analysis of and research purposes, it does not collect personal identifiable information.
Host(s) .scorecardresearch.com
Cookie Name UIDR
Cookie Expiry 1 year 11 months 3 weeks
Accept
Name
Provider Scorecard Research
Purpose This cookie is set to measure the number and behavior of website visitors who come and go. It helps the website to send surveys to better understand user preferences. Scorecard Research customers can use the information to better tailor their advertising campaigns.
Host(s) .scorecardresearch.com
Cookie Name UID
Cookie Expiry 1 year 11 months 3 weeks
Accept
Name
Provider Pardot
Purpose Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s) go.pardot.com, pi.pardot.com, www2.kenshoo.com
Cookie Name pardot, dgCampaigns
Cookie Expiry Session
Accept
Name
Provider LinkedIn
Purpose This cookie is being set by Linkedin for advertising purposes
Host(s) .linkedin.com
Cookie Name lissc
Cookie Expiry 1 year
Accept
Name
Provider Facebook
Purpose Cookie set by Facebook. The gathered information is used in their advertising products, for example real time bidding from third party advertisers.
Host(s) .facebook.com
Cookie Name fr
Cookie Expiry 3 months
Accept
Name
Provider Bing
Purpose This cookie is used by Bing to determine which ads are served that may be relevant to the end user browsing the site.
Host(s) .kenshoo.com
Cookie Name _uetvid
Cookie Expiry 2 weeks 2 days 6 hours
Accept
Name
Provider Bing
Purpose This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.
Host(s) .kenshoo.com
Cookie Name _uetsid
Cookie Expiry 1 day
Accept
Name
Provider Facebook
Purpose This cookie is used by Facebook for advertising purposes and conversion tracking.
Host(s) .kenshoo.com
Cookie Name _fbp
Cookie Expiry 3 months 26 seconds
Accept
Name
Provider Owner of this website
Purpose This cookie is used to track visitor behaviour in order to provide better personalised advertising.
Host(s) 4 weeks 2 days
Cookie Name UserMatchHistory
Cookie Expiry UserMatchHistory
Accept
Name
Provider Owner of this website
Purpose This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
Host(s) .tapad.com
Cookie Name TapAd_TS
Cookie Expiry 2 months 1 day
Accept
Name
Provider Owner of this website
Purpose This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
Host(s) .tapad.com
Cookie Name TapAd_DID
Cookie Expiry 2 months 1 day
Accept
Name
Provider Owner of this website
Purpose This cookie tracks user behavior on various websites in order to provide better advertising.
Host(s) .tapad.com
Cookie Name TapAd_3WAY_SYNCS
Cookie Expiry 2 months 1 day
Accept
Name
Provider adsrvr.org
Purpose This cookie is used by our external trading platform. It contains a unique, randomly generated value that allows the platform to distinguish between browsers and devices. It is matched against information - such as segments and histories of advertisements displayed in the browser or device - provided by customers or other third parties and stored on the platform.
Host(s) .adsrvr.org
Cookie Name TDID
Cookie Expiry 1 year
Accept
Name
Provider adsrvr.org
Purpose This cooke registers a unique ID for to recognise returning visitors. The ID is used for targeted advertising.
Host(s) .adsrvr.org
Cookie Name TDCPM
Cookie Expiry 1 year
Accept
Name
Provider Google
Purpose Cookie from Double Click (Google) which helps to build a profile of your interests and show relevant ads for remarketing purposes.
Host(s) .google.com
Cookie Name NID
Cookie Expiry 6 months 2 days
Accept
Name
Provider Bing
Purpose This cookie is widely used by Microsoft as a unique user ID. It can be set by embedded Microsoft scripts. It is widely believed to synchronize between many different Microsoft domains, allowing users to be tracked.
Host(s) .bing.com
Cookie Name MUID,MUIDB
Cookie Expiry 1 year 3 weeks 4 days 1 second
Accept
Name
Provider Double Click (Google)
Purpose Cookie from Double Click (Google) which helps us to analyze and optimize our advertising campaigns.
Host(s) doubleclick.net
Cookie Name IDE
Cookie Expiry 1 year 3 weeks 4 days
Accept
Name
Provider Facebook Ireland Limited
Purpose Cookie by Facebook used for website analytics, ad targeting, and ad measurement.
Privacy Policy https://www.facebook.com/policies/cookies
Cookie Name _fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
Cookie Expiry Session / 1 Year
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_vid_l, trd_vid_2003
Cookie Expiry 1 year 22 seconds
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_vuid_l
Cookie Expiry 1 year 22 seconds
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_sid
Cookie Expiry 30 minutes
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_pws
Cookie Expiry 30 minutes
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_pw
Cookie Expiry 1 year
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_ma_cookie
Cookie Expiry 12 hours
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) trackingapi.trendemon.com
Cookie Name trd_gvid, trd_gavid_2003
Cookie Expiry 7979 years 6 months 2 weeks 1 day 22 hours 48 minutes 21 seconds
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_first_visit
Cookie Expiry 1 year
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_exitintentclient
Cookie Expiry 1 year
Accept
Name
Provider Trendemon
Purpose Track surfing habits and provides Banners and tailored content
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) .kenshoo.com
Cookie Name trd_cid
Cookie Expiry 1 year 25 seconds
Accept
Name
Provider Terminus
Host(s) kenshoo.com
Cookie Name s-9da4
Cookie Expiry 15 minutes 25 seconds
Accept
Name
Provider Terminus
Host(s) kenshoo.com
Cookie Name kenshoo_tapad_id_sync
Cookie Expiry 1 day
Accept
Name
Provider Terminus
Host(s) kenshoo.com
Cookie Name kenshoo_id_match
Cookie Expiry 1 week
Accept
Name
Provider Terminus
Host(s) .xg4ken.com
Cookie Name kenshoo_id
Cookie Expiry 1 year
Accept
Name
Provider Terminus
Host(s) kenshoo.com
Cookie Name d-a8e6
Cookie Expiry 1 year 25 seconds
Accept
Name
Provider google.com
Cookie Name pagead/1p-user-list
Cookie Expiry Session
Accept
Name
Provider google.com
Purpose Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.
Host(s) google.com
Cookie Name ads/ga-audiences
Cookie Expiry Session
Accept
Name
Provider Owner of this website
Host(s) .pardot.com, kenshoo.com, www2.kenshoo.com
Cookie Name visitor_id#-hash
Cookie Expiry 10 years
Accept
Name
Provider Trendemon
Host(s) trackingapi.trendemon.com
Cookie Name api/events/pageview
Cookie Expiry Session
Accept
Name
Provider Trendemon
Host(s) trackingapi.trendemon.com
Cookie Name api/events/uplift
Cookie Expiry Session
Accept
Name
Provider Trendemon
Privacy Policy https://trendemon.com/privacy.html?v=2018
Host(s) kenshoo.com
Cookie Name trd_ctahistory
Cookie Expiry Persistent
Accept
Name
Provider Google Tag Manager
Host(s) kenshoo.com
Cookie Name _uetsid_exp
Cookie Expiry Persistent
Accept
Name
Provider Owner of this website
Host(s) kenshoo.com
Cookie Name _uetvid_exp
Cookie Expiry Persistent
Accept
Name
Provider Owner of this website
Purpose Enables the website to make variations of their landing-page. This is used to minimize bounce-rates, which means that fewer users leave the page immediately.
Host(s) kenshoo.com
Cookie Name ub-emb-id
Cookie Expiry Persistent
Accept
Name
Provider adsrvr.org Pixel
Purpose Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.
Host(s) adsrvr.org
Cookie Name track/cmf/generic
Cookie Expiry Session
Accept
Name
Provider Twitter
Purpose This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting.
Host(s) twitter.com
Cookie Name personalization_id
Cookie Expiry 730 days

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Facebook
Purpose Used to unblock Facebook content.
Privacy Policy https://www.facebook.com/privacy/explanation
Host(s) .facebook.com
Accept
Name
Provider Google
Purpose Used to unblock Google Maps content.
Privacy Policy https://policies.google.com/privacy?hl=en&gl=en
Host(s) .google.com
Cookie Name NID
Cookie Expiry 6 Month
Accept
Name
Provider YouTube
Purpose Used to unblock YouTube content.
Privacy Policy https://policies.google.com/privacy?hl=en&gl=en
Host(s) google.com
Cookie Name NID
Cookie Expiry 6 Month

Borlabs Cookie powered by Borlabs Cookie

Privacy Policy