Kelly McGuigan, Director of Product Marketing, Kenshoo
We dig into the data to uncover the latest ecommerce channel advertising insights and predict what you can expect in the all-important Q4 holiday season
When we released our Q2 Quarterly Trends Report back in July, you’d be forgiven if you didn’t make it through every last nugget of digital marketing wisdom we shared (including these four key trends). After all, it was prime vacation time and beach reads were calling. But now that summer is winding down and back-to-school season is in full swing, it’s time to get serious.
Most retail marketers are currently getting their ducks in a row for the selling frenzy to come in Q4. With that comes the task of combing through any and all ecommerce channel advertising insights, in the hopes of finding an edge on the competition. Well we’ve done the digging for you and pulled out these key facts.
Brands are clearly finding efficiency and value with their investments in ecommerce channel advertising and smart marketers would be well advised to keep the pedal to the metal with spending.
For more ecommerce channel advertising insights, read the free Kenshoo white paper, To Win At Amazon Advertising, You Must Think Like Amazon. And to learn even more about key trends that surfaced in Q2 of this year, check out the Kenshoo Q2 Quarterly Trends Report.
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