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by David Moth, Econsultancy

“Smartphones and tablets accounted for nearly 40% of all paid search advertising spend by retailers on Thanksgiving and Black Friday, and 44% of all clicks on paid search ads. But 73% of sales revenue from paid search still came via shoppers using desktop computers.  The data comes from digital marketing technology company Kenshoo which tracked impressions, clicks, conversions and revenue on Thanksgiving and Black Friday.”

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