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by Matt Marshall, Venture Beat

“Another strategic PMD leader is Kenshoo, which services clients like Kayak, HP, Delta and Expedia, The company had its roots serving advertisers on Google’s Adwords program and so brings that experience to Facebook advertisers. Kenshoo says it works hard to make it easy for customers to create ads and do multivariate tests on ads, or optimizing quickly to target ads to users driving the best results, based on things like gender, age group, or location.”

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