Keri Miriello, Senior Product Marketing Manager @ Kenshoo
See how the right insights will help you maximize sales for the rest of the back-to-school shopping season
Hot on the heels of this year’s wildly successful Amazon Prime Day, which likely gave your online business a serious boost, comes another wave of busy shoppers gearing up for the back-to-school shopping season. What used to be a fairly short surge right before the start of the school year has turned into a much longer and more varied spending spree—spanning categories such as office supplies, shoes, clothing, appliances, electronics, accessories, furniture, and more—with consumers fine-tuning their shopping lists well past the first bell on day one. While many purchases have already made their way into backpacks and dorm rooms, there’s still time to capitalize on the secondary waves of shopping that have yet to take place—if you have the right insights to help guide you. Time for a little last-minute cramming!
Consider the tips below as your very own Amazon advertising cheat sheet for the back-to-school shopping season:
For a master class in product-driven Amazon Advertising during the back-to-school season—and year-round—request a free Kenshoo demo.
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