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“All this makes it interesting to talk to those on the cutting edge, redefining marketing in the world ruled by content.

Our thought leaders on this topic:

Aaron Goldman, CMO of Kenshoo and the author of “Everything I Know about Marketing I Learned from Google.”

Goldman: ‘We’re telling stories through data. I wouldn’t say it’s the most novel or innovative approach but it’s working. By mining the $3 billion in ad spend running through the Kenshoo platform, we’re able to keep our fingers on the pulse of the industry and help our customers identify trends that are impacting their business. Kenshoo tries to strike the right balance of quantitative and qualitative content so that it’s easy to digest the insights while clearly showing the supporting evidence.'”

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