Since 1948, American Signature Furniture has helped families fill their homes with furniture they love. Part of a family of furniture companies that includes more than 100 family-owned and operated stores, their mission is to make furniture shopping easy and to help customers find the perfect furniture from their first apartment to an empty nest and every laugh, smile, and dream in between.
Pinterest is a popular destination for people interested in Home Décor and Furniture. American Signature Furniture wants to inspire Pinterest users who are looking for their dream interiors to save their promoted pins and, ultimately, drive users to their website and into their local stores when they’re ready to fulfill those dreams.
They wanted to try various targeting options – retargeting, act-a-likes, keywords, and shopping – and measure their impact on driving more website traffic at an efficient cost. However, on their prior search platform, support was minimal for keyword and shopping, limiting them to interest-based targeting. Additionally, their other brand had to be managed under separate logins, making it very time-consuming to manage programs for both brands and get holistic reporting across them.
The ease of reporting as well as Search and Shopping support drew American Signature Furniture to Kenshoo. Moving to the Kenshoo platform provided a number of benefits.
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