by Jackie Cohen

Facebook advertising budgets grew 109 percent between the third and fourth quarter of 2011, compared to just 27 percent growth in paid search ad spending in that time…

These findings come from an analysis of 100 billion page views of ads served on Facebook by Kenshoo Social, which compared them with 400 billion global paid search ad impressions on search engines like Google, Bing, Yahoo, AOL, Baidu, and Yandex.

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