Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering!

by Doug Chavez, Kenshoo

“Mobile marketers are seeking the best ways to generate app downloads, drive engagement within their apps, and increase their app store rankings. However, many express frustration with app campaign promotions that produce short-lived spikes in downloads and never materialize into loyal app users. There is no silver bullet to app marketing success; rather, the approach that works is a well-laid plan with clear objectives and goals.”

Read the full article on