KPO Solution for PacSun: ROI Improved by 78%

Objective

• Grow revenue and scale PacSun’s shopping program’s efficiency.

Solution

• Implemented structure optimization to automatically break out products into new product groups based on their click performance.
• Leveraged Kenshoo Portfolio Optimizer to automate bids and budgets for these product groups in order to ensure they were hitting their ROI goals.

Results

• ROI improved by 78%.
• CPC decreased by 16%.
• Conversion rate improved by 57%.