Request a Demo


  • Grow revenue and scale PacSun’s shopping program’s efficiency.


  • Implemented structure optimization to automatically break out products into new product groups based on their click performance.
  • Leveraged Kenshoo Portfolio Optimizer to automate bids and budgets for these product groups in order to ensure they were hitting their ROI goals.


  • ROI improved by 78%.
  • CPC decreased by 16%.
  • Conversion rate improved by 57%.
Pacsun, KPO Solution for PacSun: ROI Improved by 78%