Horizon Media Efficiently Scales Paid Social for Clients

Objective

• Efficiently manage paid social media for 50+ clients with a wide variety of goals across a spectrum of verticals.

Solution

• Utilized Kenshoo Portfolio Optimization to automate the optimization of bids and budgets and hit strict CPA and ROI goals.
• Used Kenshoo URL builder to auto-populate custom UTM strings, reducing workloads by a minimum of 5 hours per month on select clients and reducing room for human error in tracking.
• Uploaded high volume creative rotations direct to Kenshoo Creative Manager via the Dropbox integration.
• Leveraged Kenshoo’s A/B creative tool to allow clients to test and learn prior to key campaign periods.

Results

• 79% reduction in CPA for client in finance vertical utilizing Kenshoo Portfolio optimizer; with similar results across other clients.
• 25%+ increase in platform investment YOY as a result of efficiencies, both in results and workflow.
• Cost-per-video view consistently below agency and industry benchmark for clients using Kenshoo video retargeting.