Objective

• Find high-value, prospective customers on Facebook and Instagram during the launch of a new season in February 2016.

Solution

• Utilize Kenshoo Intent Driven Audiences (IDA) to find customers who were searching for terms in various categories across three brands broken out by category.

Results

• Drove click-through rate up by 480% and cost per click down by over 70% when comparing against other Facebook targeting options.