- Meet client lead generation demands in a highly competitive healthcare education vertical and support these goals by utilizing an intricate campaign structure to account for different markets and Kenshoo profiles.
- Use Kenshoo’s attribution reporting to better understand traffic between click-assisted conversions and last click conversions.
- Place a heavy emphasis on positioning for keywords that played more of a role in the buying cycle.
- Generated 40%-58% increases in leads week over week (varying depending on the program).
- Drove a 30% increase in revenue due to the quality and volume of leads.