Request a Demo
, 2016 Infinity Award Entry: Booyah and Athleta


  • Acquire new customers and efficiently drive return in stores and online.


  • Use bulk ad creation capability and optimize based on audience and placement performance across Facebook and Instagram.
  • Create and implement custom metrics to gauge specific KPI performance in the grid and in reporting.
  • Utilize automated reporting to track performance and make optimizations via the Kenshoo and Facebook pixels.
  • Utilize persona groups to streamline trafficking process across devices and ad types.


  • Increased conversion rate by 39% and return on ad spend (ROAS) by 219% while decreasing cost per order by 71%.