2014 Infinity Award Entry: Look-Listen, Benevis, and Kool Smiles

Challenges

• Launch large scale campaigns and manage and optimize them across a variety of platforms simultaneously
• Pull custom reporting by market
• Identify campaign needs on a market level across platforms

Solutions

• Leveraged Kenshoo Editor for campaign uploads, optimizations, and updates
• Streamlined reporting using Kenshoo Scheduled Reports
• Monitored campaign performance and identified areas of improvement using Advanced Search

Results

• 50% increase in efficiency
• 53% increase in conversions
• 27% decrease in cost-per-conversion