Challenges Boost efficiency of social campaigns to lower cost-per-click (CPC), increase traffic, and reduce cost-per-conversion Launch tailored messages across custom audiences Quickly and efficiently adjust bids Solutions Utilized naming templates in Kenshoo Social to keep ads organized as targeting was updated Adjusted and tailored custom messaging in a quick and efficient manner Viewed aggregate campaign results through Kenshoo Social Results Decreased CPC by 62% Saw 30% advocacy rate