2014 Infinity Award Entry: Chacka Marketing – Social

Challenges

• Boost efficiency of social campaigns to lower cost-per-click (CPC), increase traffic, and reduce cost-per-conversion
• Launch tailored messages across custom audiences
• Quickly and efficiently adjust bids

Solutions

• Utilized naming templates in Kenshoo Social to keep ads organized as targeting was updated
• Adjusted and tailored custom messaging in a quick and efficient manner
• Viewed aggregate campaign results through Kenshoo Social

Results

• Decreased CPC by 62%
• Saw 30% advocacy rate